CORPORATE I.D.

No, you don't have to study graphic design to know what the everyday logos we pass by stand for, or what it means, but have you ever wondered who designed it? What was the concept behind all of it?





I'm sure everybody is familiar with this logo, sketch done by Milton Glaser.




Chase Bank and NBC logo both designed by Chermayeff & Geismar.






New York Transit subway system done by Vignelli Associates.